The host
A homeowner, primary leaseholder, or organizer welcoming people into a home. Hosts want boundaries respected and shared costs recorded fairly without having to chase anyone.
Kouchd · Brand and design
Private shared living, made easier to coordinate.
The Kouchd identity is warm, homey, calm, and capable. This guide collects the voice, visual foundations, logo files, and artwork in one place.
Promise A calm, private shared-stay workspaceOperated by Wrelik Brands LLCPrimary typeface Manrope
01 · Story and purpose
Good intentions should not feel like bookkeeping.
When friends, couples, or extended families share a home, cabin, or weekend stay, forgotten agreements and unclear household costs can create subtle friction. Spreadsheets feel cold, and group chats can bury the details.
Kouchd brings warmth, privacy, and gentle transparency to private households. It gives people a calm place to keep expectations clear, so hosts do not need to repeat themselves and guests can feel welcome.
“A calm, private shared-stay workspace where everyone knows what to expect, what to contribute, and how to relax together.”
02 · People and principles
Two sides. One shared understanding.
The guest
A friend, family member, or housemate staying in someone else’s home. Guests want to be considerate and understand the house routines, stay plans, and shared costs.
Warmth and hospitality
A welcoming feel that respects the intimacy of sharing a home.
Strict privacy
Private household spaces shared by invitation, without public stay listings.
Everyday clarity
Useful details written down so nobody has to repeat or guess.
Mutual recordkeeping
A shared Ledger that keeps contributions visible without collection pressure.
03 · Voice and language
Plainspoken, respectful, and reassuring.
Use words that feel human
- Host and Guest for the people coordinating a private stay.
- Stay for the household occasion or arrangement.
- Ledger and contribution for the shared record and its entries.
- Use everyday words and short, active sentences. Stay calm and capable without pressure.
Keep the relationship first
- Never describe friends or family as debtors or frame hosts as collection agents.
- Never imply Kouchd holds, transfers, or processes payments. People exchange money outside Kouchd.
- Avoid guilt, shame, artificial urgency, legalese, and aggressive corporate language.
- Do not invent customer quotes, adoption numbers, or luxury imagery.
Say: “Added $45 for weekend groceries to the shared Ledger. Thanks for contributing!”
04 · Color system
Warm, grounded, and easy to read.
Use forest for structure and trust, warm paper for calm surfaces, and lime for a clear accent. Keep text contrast strong; lime is an accent, not a text color on a light background.
Forest
#184F3A
Primary brand color
Forest dark
#123D2E
Deep contrast and hover states
Lime
#DFF25E
Bright accents and emphasis
Paper
#F5F0E8
Warm page background
Warm white
#FFFDF8
Cards and open surfaces
Ink
#17251F
Primary text
Muted
#59675F
Secondary text
Line
#DED8CE
Borders and dividers
Coral
#ED755C
Supporting accent
Sky
#C9E7F0
Supporting accent
05 · Typography
Manrope leads. Inter supports.
Use Manrope for headlines and primary interface text. Inter is the supporting UI typeface. Keep hierarchy clear, line lengths comfortable, and body text easy to read.
A calmer way to share a home.
06 · Logo and clearspace
Leave at least half the couch-mark height as clearspace. Keep the artwork in its original proportions and colors. Do not rotate, skew, stretch, add gradients, or add drop shadows.
07 · Existing artwork
Use the illustrations people already know.
The approved artwork is friendly and homey. Match light and inverse illustrations to their backgrounds, keep the original files intact, and use descriptive alternative text when the art adds meaning.
Brand guide · Version 1.0 · Operated by Wrelik Brands LLC